Cuando se habla de negocios, indiscutiblemente tiene que encontrarse el marketing. Una fusión de ambos hizo posible el nacimiento del marketing sostenible. En busca de garantizar el futuro de nuestro planeta, y de nuestra sociedad, el año pasado fue el momento en el...
¿Cuándo se debe usar el marketing sustentable? ¿Los conceptos de sustentabilidad y marketing son compatibles? Posiblemente, algunos puedan llegar a creer que ambas definiciones son contrarias entre sí. Sin embargo, es importante resaltar que al momento de unir ambos,...
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